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When “just drinking a probiotic” isn’t enough: why personalization matters
In today's world, where digestive problems, chronic fatigue, and decreased immunity have become the norm, the health industry offers a seemingly simple solution. Advertising from all screens calls us: when you have bloating, after a course of antibiotics, or during stress, it is enough to simply go to the pharmacy and "drink a probiotic." We buy bright jars with billions of lacto- and bifidobacteria, hoping for instant healing.


Why the same probiotic can work differently in different people: Microbiome science and a personalized approach
In the modern world, caring for intestinal health has become a global trend. Advertising convinces us every day that to solve digestive problems, improve immunity or eliminate the effects of stress, it is enough to simply go to the pharmacy and buy a popular probiotic.
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