he beauty industry sells millions of jars of anti-wrinkle creams every year, promising eternal youth thanks to collagen, hyaluronic acid and retinoids. Women and men spend huge amounts of money to maintain the freshness of their faces. However, modern evidence-based science and 4P medicine claim that it is impossible to stop skin aging by influencing it only from the outside.

For decades, a comprehensive biochemical blood test was considered the gold standard of a medical checkup. We are used to donating blood from a vein to hear from a doctor: “You have high cholesterol” or “An inflammatory process has begun.” However, modern evidence-based science claims that classic blood tests are only a statement of the fact of a disease that has already occurred. T

The era of universal diets, designed only for counting calories, is coming to an end. Modern science proves: our body's reaction to food is completely individual and 100% depends on the trillions of microorganisms that inhabit our intestines. Today, advanced 4P medicine (predictive, preventive, personalized, participatory) combines deep genetic research of the microbiome with powerful IT algorithms and machine learning methods.

Modern man is accustomed to insuring his property, car and business. However, we often forget about the most important asset - our biological capital. Science proves that the foundation of our immunity, mental health and longevity is a unique set of microorganisms (microbiome). What will happen if this ecosystem is destroyed due to a serious illness, aggressive antibiotic therapy or chronic stress?