The modern market for healthy food is undergoing a fundamental transformation. Consumers are increasingly abandoning artificially synthesized vitamins and tableted biologically active supplements in favor of natural, whole foods. The concept of “Food as Medicine” is becoming the main guideline for advanced biotechnology companies. People want each daily meal to not just satisfy hunger, but to work purposefully to strengthen immunity.

The modern health food industry is on the verge of a global transformation. Consumers are tired of a handful of pills and capsules, seeking to get health benefits directly from delicious, everyday food. The concept of "Food as Medicine" is turning from scientific theory into reality on supermarket shelves.

In the modern beauty and wellness industry, the word “detox” has become one of the most popular commercial trends. Advertising convinces us that due to improper nutrition, ecology and stress, our gastrointestinal tract turns into a “garbage chute”, on the walls of which kilograms of toxic toxins accumulate for years.

Modern science views humans not simply as a separate biological species, but as a complex "superorganism" consisting of human cells and trillions of microorganisms. Our bodies are inhabited by about 38 trillion bacterial cells, which even exceeds the number of our own cells (about 30 trillion). This vast microbial community - the microbiome - is our invisible inner world, which controls immunity, metabolism, mood and even eating habits.