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Today, the topic of gut health and the microbiome is heard everywhere. We hear about the need to maintain microflora, drink kefir, buy supplements and eat more fiber. However, it is easy to get confused in this stream of information. On the shelves of pharmacies and supermarkets we are greeted by dozens of bright jars that promise instant improvement in digestion and immunity. But do all these products really work the same?

The modern world has imposed on us the illusion that to improve our health or lose weight, we need to suffer: go on strict diets, drink questionable detox juices, or starve. However, advanced 4P medicine (personalized, predictive, preventive, patient-centered) proves that such fanaticism is not only ineffective, but also extremely dangerous.

Atopic dermatitis (AD) is one of the most common chronic inflammatory skin diseases, accompanied by intense itching, redness, dryness and scaling. For decades, classical dermatology focused mainly on genetic factors and external relief of symptoms with hormonal ointments, immunosuppressants and emollients. However, modern 4P medicine (personalized, predictive, preventive, patient-centered) has revolutionized the understanding of this disease.

For decades, traditional cosmetology has taught us to follow a simple classification: skin can be dry, oily, combination or normal. According to this type, we are used to buying jars of creams, lotions and foams. However, modern 4P medicine (personalized, predictive, preventive, patient-centered) proves that this approach is too superficial. Our skin is not just a physical shell, it is the largest organ of our body and a complex ecosystem inhabited by billions of microorganis