Modern man is accustomed to believing that he is in complete control of his body and health. We count calories, try to avoid viruses, buy vitamins and hope that our genes determine the duration of our life. However, revolutionary discoveries in recent years in the field of molecular biology and 4P medicine (personalized, predictive, preventive and patient-centered) prove that we are controlled by trillions of microorganisms.

In the modern beauty and wellness industry, the word “detox” has become one of the most popular commercial trends. Advertising convinces us that due to improper nutrition, ecology and stress, our gastrointestinal tract turns into a “garbage chute”, on the walls of which kilograms of toxic toxins accumulate for years.

In today's world, where digestive problems, chronic fatigue, and decreased immunity have become the norm, the health industry offers a seemingly simple solution. Advertising from all screens calls us: when you have bloating, after a course of antibiotics, or during stress, it is enough to simply go to the pharmacy and "drink a probiotic." We buy bright jars with billions of lacto- and bifidobacteria, hoping for instant healing.

Summer is traditionally associated with rest, recovery and saturation of the body with fresh vitamins. However, for gastroenterologists and specialists in 4P medicine (personalized, predictive, preventive, patient-oriented), this season is a period of maximum workload.

In the modern world, caring for intestinal health has become a global trend. Advertising convinces us every day that to solve digestive problems, improve immunity or eliminate the effects of stress, it is enough to simply go to the pharmacy and buy a popular probiotic.

In recent years, the health food industry has been experiencing a real boom in fermented beverages. Supermarket shelves are full of various bottles of kombucha, craft kefir and ayran, which marketers position as a universal elixir for digestive health. We are promised an instant improvement in immunity, perfect digestion and detoxification.

The modern rhythm of life dictates its rules to us: we work late, sacrifice sleep for deadlines, eat breakfast on the run, and eat dinner well past midnight. To our conscious minds, such chaos may seem like a sign of productivity or an inevitable norm of the urbanized world. However, for our bodies, or more precisely, for our microbiome, the lack of a clear schedule is a real disaster.

For decades, popular culture and advertising have taught us that bacteria are dangerous enemies. We bought antibacterial soap that “kills 99.9% of germs,” took antibiotics at the first sign of a cold, and strived for absolute sterility. However, the modern biomedical revolution and the 4Ps of medicine (personalized, predictive, preventive, patient-centered) have radically changed this view.

Most of us are familiar with this situation: from Monday to Friday you work at the limit of your capabilities, solve crisis issues, do not get enough sleep and drink liters of coffee. Your body keeps in good shape. But the long-awaited Saturday comes, you finally relax, and suddenly your body fails - there is a sharp pain, acute bloating, nausea or diarrhea. Instead of enjoying your vacation, you spend the weekend in bed with discomfort in your stomach.

In the summer heat, the desire to quench our thirst with something cool and refreshing often leads us to the shelves with kvass, kombucha or kefir. Traditionally, it is believed that such fermented drinks are almost an elixir of health for our digestion. Marketers convince us of the presence of "live bacteria", and folk medicine has been promoting kvass for years as the best way to improve the functioning of the gastrointestinal tract. But is this really so?

Summer heat often brings with it not only a dream vacation, but also exhausting, sleepless nights. When the temperature in the bedroom does not allow us to relax, we toss and turn in bed, and in the morning we feel broken. However, fatigue and decreased concentration are only the visible tip of the iceberg. Modern 4P medicine proves that the real blow from lack of sleep is taken by our "superorgan" - the microbiome of the gastrointestinal tract.

A long-awaited trip, a change of scenery, new experiences and gastronomic discoveries - all this sounds like an ideal plan for a vacation. However, the statistics are inexorable: more than 40% of people during their vacation experience acute gastrointestinal disorders, heaviness, flatulence or diarrhea.

With the onset of summer, watermelon becomes an undisputed favorite on every table. It would seem that what could be safer and healthier than a product that is 92% water and rich in vitamins and antioxidants? However, gastroenterologists and nutritionists face an epidemic of complaints every summer: patients report acute pain, heaviness, cramps and severe bloating (flatulence) immediately after eating this berry.

Today, supermarket shelves and healthy restaurant menus are overflowing with kombucha, kimchi, craft kefir, and various soy pastes. Fermentation has become one of the biggest trends in modern dietetics. Bloggers and nutritionists claim that it is a panacea for all gastrointestinal diseases. But is it really so?

Today, the topic of gut health and the microbiome is heard everywhere. We hear about the need to maintain microflora, drink kefir, buy supplements and eat more fiber. However, it is easy to get confused in this stream of information. On the shelves of pharmacies and supermarkets we are greeted by dozens of bright jars that promise instant improvement in digestion and immunity. But do all these products really work the same?

The modern world has imposed on us the illusion that to improve our health or lose weight, we need to suffer: go on strict diets, drink questionable detox juices, or starve. However, advanced 4P medicine (personalized, predictive, preventive, patient-centered) proves that such fanaticism is not only ineffective, but also extremely dangerous.

Atopic dermatitis (AD) is one of the most common chronic inflammatory skin diseases, accompanied by intense itching, redness, dryness and scaling. For decades, classical dermatology focused mainly on genetic factors and external relief of symptoms with hormonal ointments, immunosuppressants and emollients. However, modern 4P medicine (personalized, predictive, preventive, patient-centered) has revolutionized the understanding of this disease.

The summer season brings not only warmth and long-awaited vacations, but also serious challenges for our body. One of the most common problems that people face during this period is a sudden exacerbation of dermatological conditions: the appearance of papular and pustular rashes, acne, exacerbation of couperose or atopic dermatitis. Traditionally, we tend to blame external factors - dust, heat, excessive sweating or the use of thick sunscreens (SPF).

Our skin is not just a physical membrane but a barrier that strengthens the internal organs from the outside light. Current science views the skin as a complex, dynamic ecosystem, densely populated by trillions of microorganisms. This invisible dry ball - the skin microbiome - plays a critical role in our health, immune system and appearance. It protects us from aggressive factors of dovkill, ultraviolet radiation, pathogenic bacteria and premature aging

Summer is a time of vacations, sunbathing and active recreation. However, this period often becomes a real test for our skin. Sun rays, high temperatures, active sweating and even our attempts to protect ourselves with SPF creams can lead to undesirable consequences: dryness, redness, itching and sudden rashes (acne).